Sporting Kansas City signed a three-year deal making Kansas City-based VML its official marketing partner.
The partnership should boost the digital marketing capabilities of the Major League Soccer franchise, which has more than 30 digital properties. It should also help VML develop new marketing strategies it can take to its other clients.
"VML and Sporting are going to coming up with industry best practices for the sports and entertainment space to really take the social media world by storm,"…
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