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Last call: Yowell discusses sale of Datacore

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Jeff Yowell, founder of Datacore Marketing, said he ignored several offers to buy his business before he finally started thinking seriously about selling. Yowell had built Westwood-based Datacore into a $15 million-revenue company with 120 employees by the time he sold a majority stake to WPP Group in 2007. Yowell received a partial multimillion-dollar payment upfront and maintained control as he sold the rest of his stake in the next five years. Hindsight shows the sale as one of the biggest and…

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