When the roof for a building at American Century Investments’ headquarters campus in Kansas City needed replacing, the company saw it as a modern-day marketing opportunity.
The building at 4400 Main St. houses American Century’s call center. The Kansas City-based mutual fund provider had a giant logo put on the roof, where it can be seen from the top floors of the corporate headquarters at 4500 Main St., One Main Plaza and the Marriott Hotel. It can also be seen by drones, airplanes and satellite…
When the roof for a building at American Century Investments’ headquarters campus in Kansas City needed replacing, the company saw it as a modern-day marketing opportunity.
The building at 4400 Main St. houses American Century’s call center. The Kansas City-based mutual fund provider had a giant logo put on the roof, where it can be seen from the top floors of the corporate headquarters at 4500 Main St., One Main Plaza and the Marriott Hotel. It can also be seen by drones, airplanes and satellite…