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Cover Story: Extras can perk up a company’s bottom line

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Workplace perks, such as full-service cafeterias, massages and outdoor patios, are great for capturing the attention of employees — or would-be employees. But such extras also mean extra, sometimes significant, costs and efforts for company owners and managers. So why do so many companies that admittedly are interested in maximizing profits go out of their way to offer perks? The answer is really simple: A content staff with high morale is less likely to stray elsewhere, does better work and…

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