Boulevard Brewing Co.'s latest marketing campaign gives people a great reason for drinking its pilsner: It’s for charity.
The Kansas City-based craft brewer has rebranded Boulevard Pilsner as "KC Pils," an all-malt lager from a recipe that toasts Kansas City’s brewing history. Part of the rebranding campaign is an announcement that Boulevard will donate 10 percent of all KC Pils sales to charities in the Kansas City metropolitan area.
“Craft brewers, including ourselves, are strong supporters…
Boulevard Brewing Co.'s latest marketing campaign gives people a great reason for drinking its pilsner: It’s for charity.
The Kansas City-based craft brewer has rebranded Boulevard Pilsner as "KC Pils," an all-malt lager from a recipe that toasts Kansas City’s brewing history. Part of the rebranding campaign is an announcement that Boulevard will donate 10 percent of all KC Pils sales to charities in the Kansas City metropolitan area.
“Craft brewers, including ourselves, are strong supporters…