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The news that BATS Global Markets Inc. plans to launch a new market data service could have been easily overlooked for its importance to the overall stock market, but it’s probably going to be a serious game-changer.
The merger between BATS and Direct Edge Holdings LLC in February created an exchange with market share on par with the New York Stock Exchange and Nasdaq OMX Group, two legacy exchanges that generate millions of dollars selling market data on trading activity. When the BATS merger…