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Market data on stock market trading represents a huge source of revenue for large stock exchanges, and BATS Global Markets Inc. is preparing to launch the BATS One Feed on Aug. 1, at a much lower price.
In February, Lenexa-based BATS completed a merger with Direct Edge Holdings LLC that made it one of the world's largest stock exchanges, similar in U.S. market share to the New York Stock Exchange and Nasdaq OMX. That size is key for BATS because it gives the company sufficient volume to launch a…