![]()
In the past year, Sporting Kansas City sold out its stadium for the entire year, won the league championship and hosted a World Cup qualifier and the Major League Soccer All-Star Game.
Success like that naturally presents a tricky question: Now what? How does an enterprise capitalize on those achievements and keep the ball rolling forward, without setting expectations so high that goals become unachievable?
Sporting KC CEO Robb Heineman starts with turning what has been a nice trend into a long-term,…