The benefits of the NASCAR races this weekend at Kansas Speedway don't stop after the final checkered flag drops.
They reach local businesses and nonprofits and last longer than just one race weekend. The track helps raise the profiles of its partners and encourages partners to help improve their communities.
Jeff Miles, manager of Key Equipment & Supply, sells heavy equipment, such as street sweepers, garbage trucks and sewer machines. His Kansas City, Kan., business is not the typical sponsor…
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