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Prime Capital’s latest expansion targets a new territory

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Overland Park-based Prime Capital Investment Advisors acquired the assets of Longer Investments Inc. of Fayetteville, Ark., for an undisclosed amount. The acquisition gives Prime Capital its first location in Arkansas. The closest office is in Springfield, Mo. Overall, Prime Capital now has a presence in 14 markets throughout the U.S. Longer Investments now will be called Longer Financial, an affiliate of Prime Capital Investment Advisors. Elaine Longer founded the firm in 1985. She and the other…

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