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After 30 years, Comets marketing strategy comes full circle

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The Kansas City Comets indoor soccer team has hired a firm to work on its marketing and advertising strategy that was founded by the man who created the team's original branding and marketing strategy. MBB, based in Leawood, was founded by John Muller in 1982. The Comets were created in 1981, moving to the area from San Fransisco. The team was one of MBB's first clients and the firm did all of the team's original branding and design work. The sound marketing strategy was a big reason the Comets…

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