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A Leawood-based luxury watchmaker filed for Chapter 7 bankruptcy Thursday.
Founded in 2012, the startup's watches were popular with sports figures and local celebrities, including Paul Rudd, Bill Self and Ned Yost.
However, manufacturing a Niall watch was twice as expensive as a Swiss-made watch, and everything started to add up — the cost to compete and market the brand, and the cost of the equipment, company co-founder Michael Wilson told the Kansas City Business Journal in May, when he made…