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Rieger's new marketing strategy takes flight

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A local distillery's latest marketing strategy should boost the recognition of its Kansas City Whiskey as an international brand, only four years after it was first released. J. Rieger & Co. formed a partnership with United Airlines to serve its whiskey in the luxury Polaris Lounge locations the airline is opening all over the globe. The first lounge opened at Chicago's O'Hare International Airport (Code: ORD) in December 2016. A second location opened in San Francisco International Airport (Code:…

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