Like most successful entrepreneurs, Jeff Williams knows how to adapt to change.
He started his business career in 2005 as a loan consultant at Fortress Lending. It was the high point for mortgage lending — the burst bubble and recession were only a few years away.
“I saw the writing on the wall with the lending institution and started the ball rolling on finding a new job,” Williams said. “I was looking around, and people suggested I get back into the cycling industry. So I decided to create…
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