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Entrepreneur: Cycling company learns to change gears quickly, wheel toward customers

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Like most successful entrepreneurs, Jeff Williams knows how to adapt to change. He started his business career in 2005 as a loan consultant at Fortress Lending. It was the high point for mortgage lending — the burst bubble and recession were only a few years away. “I saw the writing on the wall with the lending institution and started the ball rolling on finding a new job,” Williams said. “I was looking around, and people suggested I get back into the cycling industry. So I decided to create…

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