When J. Rieger & Co. collaborated with Joe's Kansas City Bar-B-Que to create a new barbecue sauce, they knew it would special, but they had no idea how popular it would be.
The collaboration produced 960 bottles of Joe's Kansas City Whiskey Bar-B-Que Sauce at a price of $14.99 per 15-ounce bottle and released them on Dec. 1. They were sold out in a matter of hours.
"The demand for our first batch of 960 bottles blew away our wildest expectations," Joe’s Kansas City Bar-B-Que founder Jeff Stehney…
When J. Rieger & Co. collaborated with Joe's Kansas City Bar-B-Que to create a new barbecue sauce, they knew it would special, but they had no idea how popular it would be.
The collaboration produced 960 bottles of Joe's Kansas City Whiskey Bar-B-Que Sauce at a price of $14.99 per 15-ounce bottle and released them on Dec. 1. They were sold out in a matter of hours.
"The demand for our first batch of 960 bottles blew away our wildest expectations," Joe’s Kansas City Bar-B-Que founder Jeff Stehney…