KC-area banks follow customers to social media

With fewer people visiting brick-and-mortar branches, bankers are looking for new ways to remain in front of, and engaged with, their customers. An increasing number of banks are coming to the conclusion that if customers are active on social media sites, that’s where the banks need to be, too. A review of social media efforts by area banks shows a few early adopters and others with little or no real efforts to engage. But general business trends, helped along by proposed regulatory guidance,…