Chiefs draw up e-commerce play to deliver more merch faster

The Kansas City Chiefs entered into a long-term partnership with a company called Fanatics to update and expand the team’s e-commerce platform. Fanatics, based in Jacksonville, Fla., will create an online store for the Chiefs at Shop.Chiefs.com. It promises to provide Chiefs fans with the largest selection of team apparel and merchandise ever. Fanatics has numerous fulfillment centers around the globe, ensuring fast delivery of merchandise. The company also has an in-house apparel line, allowing…