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Financial firms line up to battle over the ‘Great Plains’ brand

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Great Plains Annuity Marketing Inc. filed an answer to a trademark infringement case filed by Great Plains Trust Co., making it clear that they intend to do battle. Great Plains Trust is a wealth management and investment advisory firm. The firm registered its trademark in 1999, and it became incontestable in 2006. Great Plains Annuity is an independently owned insurance adviser founded in 2002. Both companies have logos featuring the words “Great Plains” split by a stylized wheat stalk, or…

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