Hy-Vee Inc. is positioning itself as a major-league sports sponsor in the Kansas City area in an effort to reach out to fans who need groceries and tailgating supplies.
Des Moines-based Hy-Vee announced an extended partnership with the Kansas City Royals, creating the Hy-Vee Cool Zone at Gate B in Kauffman Stadium — very similar to what it offers at Arrowhead Stadium.
Hy-Vee also announced a partnership agreement making it the official grocer and tailgate pit stop of Kansas Speedway. The Kansas…
Hy-Vee Inc. is positioning itself as a major-league sports sponsor in the Kansas City area in an effort to reach out to fans who need groceries and tailgating supplies.
Des Moines-based Hy-Vee announced an extended partnership with the Kansas City Royals, creating the Hy-Vee Cool Zone at Gate B in Kauffman Stadium — very similar to what it offers at Arrowhead Stadium.
Hy-Vee also announced a partnership agreement making it the official grocer and tailgate pit stop of Kansas Speedway. The Kansas…