After opening a business or launching a product, entrepreneurs can expect to put in an exorbitant amount of time, money and effort to get clients to identify with a brand — but all that could be in jeopardy if the trademark isn’t protected.
Cheryl Burbach, a partner at Hovey Williams LLP in Overland Park, has worked on trademark law for 16 years. She’s seen countless companies that got in trouble because they didn’t understand trademarks. She offers advice to help avoid common pitfalls.
Do…
After opening a business or launching a product, entrepreneurs can expect to put in an exorbitant amount of time, money and effort to get clients to identify with a brand — but all that could be in jeopardy if the trademark isn’t protected.
Cheryl Burbach, a partner at Hovey Williams LLP in Overland Park, has worked on trademark law for 16 years. She’s seen countless companies that got in trouble because they didn’t understand trademarks. She offers advice to help avoid common pitfalls.
Do…