Newsmaker: H&R Block's Collins is devastating at marketing — and Pop-A-Shot

Kathy Collins has been riding quite a winning streak since she became chief marketing officer for H&R Block Inc. in 2013. She's been with H&R Block for nine years and is heading into her second tax season at the helm of the marketing department. She's led the successful "Get Your Billions Back America" campaign. She helped sign a marketing deal with the National Basketball Association. Sensing that leading competitor Intuit Inc. made a mistake by forcing some customers to move into a more expensive…