When college football announced that it would move to a playoff format instead of the traditional Bowl Championship Series (BCS) to determine a national champion, Overland Park-based Premier Sports Management saw a huge opportunity.
Mike Goff, president of Premier Sports Management, immediately recognized that the news created an event that could become second to only the National Football League's Super Bowl. But it needed the right name and branding, and that could be a tricky prospect.
Goff…
When college football announced that it would move to a playoff format instead of the traditional Bowl Championship Series (BCS) to determine a national champion, Overland Park-based Premier Sports Management saw a huge opportunity.
Mike Goff, president of Premier Sports Management, immediately recognized that the news created an event that could become second to only the National Football League's Super Bowl. But it needed the right name and branding, and that could be a tricky prospect.
Goff…