H&R Block Inc. is showing how serious it is about gaining a larger share of the digital tax market by openly going after customers of market leader Intuit Inc.
The Kansas City-based tax preparer (NYSE: HRB) announced it's new "Switch to Block" program Monday, which offers its Deluxe + State desktop software free to any taxpayers who purchased Intuit's TurboTax Basic or Deluxe software for 2014.
The offer from H&R Block comes at a time when TurboTax customers who itemize tax deductions through a…
H&R Block Inc. is showing how serious it is about gaining a larger share of the digital tax market by openly going after customers of market leader Intuit Inc.
The Kansas City-based tax preparer (NYSE: HRB) announced it's new "Switch to Block" program Monday, which offers its Deluxe + State desktop software free to any taxpayers who purchased Intuit's TurboTax Basic or Deluxe software for 2014.
The offer from H&R Block comes at a time when TurboTax customers who itemize tax deductions through a…