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Why the ACA is a huge deal for H&R Block

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H&R Block Inc. has been spending millions of dollars peppering the airwaves and roadsides with advertising this tax season to make people aware of all the tax code changes related to the Affordable Care Act. The Kansas City-based tax preparer (NYSE: HRB) is even holding a nationwide question-and-answer day on Thursday, allowing anyone to enter their offices without an appointment and get free advice on how the ACA might affect their taxes this year. But why is a for-profit public company going out…

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