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H&R Block Inc. recently launched its redesigned online and software products for do-it-yourself tax filers while revealing a new marketing strategy designed to nab more market share on the digital filing side of the business.
The digital business for H&R Block is a huge battleground, one with lots of opportunity for growth. There were 125.8 million tax returns e-filed with the Internal Revenue Service in 2013, out of 149.22 million overall tax returns received. About 47.95 million of those e-filed…